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December 12, 2011
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Breast Cancer Campaign Wonder Woman by Halfy Breast Cancer Campaign Wonder Woman by Halfy
Breast Cancer Campaign

Breast Cancer Campaign

“Nobody’s immune to breast cancer.
When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”

Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves (me)
Graphic producers: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael"

character: WonderWoman
Add a Comment:
 
:iconflyinghamilton:
FlyingHamilton Featured By Owner Oct 17, 2013  Professional General Artist
Wow I love this artwork, I've shared it on my facebook page to raise breast cancer awareness.
Being a superhero fan and after recently discovering a lump in my breast (luckily its benign), it would be an apt image to help support those that weren't as lucky, and hopefully save more lives with these beautiful heroes! Well done Halfy. You're a Hero too!
Reply
:iconsunofwinter21:
SunofWinter21 Featured By Owner Oct 13, 2013
Congratulations, that's an amazing and powerful work? 
Will you mind if I share your deviation? In a few days is the international day of Breast Cancer, and i'm sharing free information about cancer and prevention. Making it with art support makes it more easy ^^
Thanks a lot for support the fight against breast cancer!

With My best wishes,:hug:
Reply
:iconbabibrn:
babibrn Featured By Owner Dec 13, 2012  Hobbyist General Artist
powerful!!!
Reply
:iconhalfy:
Halfy Featured By Owner Oct 9, 2012  Professional Digital Artist
Thank you all for your kind comments. Its such a pleasure to see them.
M. C.
Reply
:iconchrishelsr:
ChrishelSr Featured By Owner Oct 5, 2012
Thank you for your Breast Cancer awareness creations.
My elder Sister was diagnosed years ago, had double mastectomy due to advanced tumors.
Respectfully yours, Christian Heller
Reply
:iconhalfy:
Halfy Featured By Owner Oct 9, 2012  Professional Digital Artist
Thank you so much Christian. I also have history of breast cancer in my family. Lotsa strength and love for your sister.
Maisa C.
Reply
:iconsnthomson:
snthomson Featured By Owner Oct 4, 2012
BRILLIANT. Seriously, amazing and beautiful, thank you so much for sharing these.
Reply
:iconquietmichelle:
QuietMichelle Featured By Owner Oct 2, 2012
These are wonderful images with a great message. Very nice!
Reply
:iconmysoulvacation:
mysoulvacation Featured By Owner Oct 1, 2012
I love this! What an awesome idea for a campaign!!
Reply
:icongypsycece:
GypsyCece Featured By Owner Oct 1, 2012  Professional Artist
Brilliant!
Reply
:iconame-kunoichi:
Ame-Kunoichi Featured By Owner Sep 13, 2012  Student Interface Designer
This is wonderful and clever. I have a college project about breast cancer and I found this solution very inspiring! Thank you for your inspirational illustration c:

Congratulations for your work!
Reply
:iconhalfy:
Halfy Featured By Owner Sep 17, 2012  Professional Digital Artist
thank you. good luck with your project
Reply
:iconame-kunoichi:
Ame-Kunoichi Featured By Owner Sep 17, 2012  Student Interface Designer
Thank you so much!
Reply
:icondevilsadvocate222289:
devilsadvocate222289 Featured By Owner Apr 29, 2012  Hobbyist Photographer
Awesome campaign! :)
Reply
:iconmishinsilo:
mishinsilo Featured By Owner Mar 8, 2012  Professional Digital Artist
wow your the one that did this add campaign! Pretty awesome!
Reply
:iconhalfy:
Halfy Featured By Owner Mar 12, 2012  Professional Digital Artist
thanks =D
Reply
:iconserenitysmoon:
serenitysmoon Featured By Owner Jan 9, 2012  Hobbyist General Artist
Excellently done, a great piece in both art and message! :heart: :clap:
Reply
:iconrockie-squirrel:
rockie-squirrel Featured By Owner Jan 3, 2012   General Artist
Wow. Very nicely done.
Reply
:iconconnerkonel:
ConnerKonEl Featured By Owner Jan 3, 2012  Hobbyist Traditional Artist
Nice choice in using Wonder Woman. I imagine it will really emphasize the need for every woman to do their monthly checks. Beautifully rendered work also!
Reply
:iconvaughanp:
Vaughanp Featured By Owner Jan 3, 2012
! Great idea. Good message.
Reply
:iconshelwonder:
shelWonder Featured By Owner Jan 3, 2012  Hobbyist Digital Artist
Excellent way to permote the message. Way to go.
Reply
:iconsongofafreeheart:
songofafreeheart Featured By Owner Jan 2, 2012
The kind of ironic part is that the amazon women used to cut off their breast, to keep it from getting in the way of their archery...

But this is an excellent drawing, and it's handled so well.
Reply
:iconrosebud2010:
RoseBud2010 Featured By Owner Dec 25, 2011
This is awesomely great I myself am gultiy of not doing these, it's a wonderful motivation piece,
Reply
:iconxegas:
Xegas Featured By Owner Dec 16, 2011
Fantastic concept! AND great art!! So awesome!! Totally forwarding/sharing this with a friend of my who's cancer has come back!!
Reply
:iconhalfy:
Halfy Featured By Owner Jan 18, 2012  Professional Digital Artist
=)
Reply
:iconianmsquee:
ianmsquee Featured By Owner Dec 16, 2011
Awesome Work, Great Message! :iconthumbsupplz::icongrin--plz:
Reply
:iconstr4yk1tt3n:
str4yk1tt3n Featured By Owner Dec 16, 2011
These are so very excellent.
Reply
:iconmlsterben:
mlsterben Featured By Owner Dec 16, 2011  Hobbyist Writer
Wouldn't her armor get in the way?
Reply
:iconxofhope:
XofHope Featured By Owner Dec 16, 2011  Hobbyist Artisan Crafter
Vi esta campanha mencionada noutro site e tive de descobrir quem era a/o artista porque adorei a ideia e os desenhos! Parabéns, creio que foram mesmo muito bem conseguidos.
Reply
:iconarppis:
Arppis Featured By Owner Dec 15, 2011
My mom died to breast cancer. Great job with the pictures. They look great.
Reply
:iconhalfy:
Halfy Featured By Owner Jan 18, 2012  Professional Digital Artist
Thank you Arppis
Reply
:icondumnerd:
Dumnerd Featured By Owner Dec 15, 2011
I hope others jump on this bandwagon.
Not just comic charaters, but video game and animated charaters, too.

BTW, this is very nice artwork.
Reply
:icontokillarockingbird:
tokillarockingbird Featured By Owner Dec 15, 2011
This could work as an actual breast cancer awareness ad. It would be rather effective.

Mayhaps a batman prostate cancer piece next.
Reply
:iconhalfy:
Halfy Featured By Owner Jan 18, 2012  Professional Digital Artist
it was used an an actual breast cancer campaign =)
Reply
:iconimmagestudios:
immagestudios Featured By Owner Dec 15, 2011  Hobbyist General Artist
hahaha...exelent.....no me lo esperaba por parte de WOnder Woman
Reply
:iconfrichan:
Frichan Featured By Owner Dec 14, 2011
I don't have the words to say how awesome is this.
Reply
:iconlao235:
Lao235 Featured By Owner Dec 14, 2011
Always a fight worthy to support
Reply
:iconginchan:
ginchan Featured By Owner Dec 14, 2011  Professional Digital Artist
Great ad campaign. Been seeing it around on Tumblr and ibelieveinads website. +fav
Reply
:iconfurbelows:
furbelows Featured By Owner Dec 14, 2011
This is very poignant and beautifully done.
Reply
:iconbrawrloxoss:
Brawrloxoss Featured By Owner Dec 13, 2011
I shall declare this one of the most important Wonder Woman images ever created! I wish I could incorporate this into Wonder Woman: Legacy (purpose-written to raise money to fight breast cancer) somehow! Nicely done! It is a beautiful image that declares its purpose and shows a depth well beyond its lines.
Reply
:iconrwdaubjr:
rwdaubjr Featured By Owner Dec 13, 2011
well done!
Reply
:iconknytcrawlr:
knytcrawlr Featured By Owner Dec 13, 2011  Hobbyist Digital Artist
fantastic idea for the campaign!

i take my hat off to you! :D
Reply
:icondwuff:
dwuff Featured By Owner Dec 12, 2011  Professional General Artist
PS, I think you should put thumbnails of the others in the series in these descriptions so people can go directly to them. :nod:
Reply
:icondwuff:
dwuff Featured By Owner Dec 12, 2011  Professional General Artist
These are amazing, Mae! What an awesome campaign!
Reply
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